The City of San Diego’s Water Purification Demonstration Project tested whether potable reuse was a feasible option for supplementing water supplies in San Diego. Previous attempts at introducing potable reuse were unsuccessful primarily because of public perception and other water resource initiatives. To improve public understanding, an extensive education and outreach program was launched and continues to be a major component of the fully realized project, the Pure Water San Diego Program.
K&A developed a comprehensive communication plan that detailed a variety of outreach methods and activities. K&A has been implementing the plan to inform community members and businesses, including various multicultural communities, about the need for local water sources and the science of water purification technology.
The public is provided with up-to-date and accurate program information to eliminate misinformation. K&A has served as part of the Pure Water Program management team since the outreach program launch in 2010, helping to successfully advance all communication facets, and in turn, winning numerous awards for communications and outreach for the program. K&A supports the program through the efforts of two on-site communication specialists, off-site senior strategic counsel and additional special projects support. To-date, the outreach program has included 1,100 tours of the Pure Water Demonstration Facility, more than 700 speakers bureau presentations and participation in nearly 300 community events.
In addition to day-to-day programmatic outreach, K&A also provides construction relations support, including having designated outreach liaisons for each Phase 1 community and developing a comprehensive construction outreach plan, as well as specific outreach approaches for each impacted community.