The City of Morro Bay Water Reclamation Facility will replace the City’s existing wastewater treatment plant with an advanced water purification facility that will meet state regulations, protect the environment, and contribute a safe and reliable water source to Morro Bay’s homes and businesses. The project will create a drought buffer and is capable of providing up to 80 percent of the City’s water needs in the future.
K&A’s in-house creative team created a complete branding and identity system for Morro Bay Water Reclamation Facility Program. The new branding was applied to various project collateral, which included a wide variety of printed materials like fact sheets, mailers, infographics and maps designed to help stakeholders better understand project components.
K&A’s creative team also developed a standalone project website that is used as a central hub for all project communication materials, announcements, etc.