Mt. Etna Drive Redevelopment (Creative)

Chelsea Investment Corporation

Branding, Creative, Digital / Web Design, Illustration / Animation / Infographics, Print Collateral
About This Project

In order to address the affordable housing crisis, the County of San Diego and Chelsea Investment Corporation pursued a Community Plan Amendment (CPA) and rezone, which required an Environmental Impact Report (EIR), for the development of a multi-family affordable home community at 5255 Mt. Etna Drive, the former County Crime Lab. K&A designed and facilitated a comprehensive communications and outreach program to engage the community in planning and design of the residential development. Both the CPA and EIR processes required community input and discretionary action by the City’s elected representatives

K&A’s in-house creative team designed a dedicated project brand that gave all communication materials a consistent look for easy recognition by project stakeholders and the community. In addition, our creative team designed a dedicated project website from scratch using the established brand guidelines. Print collateral such as flyers, mailers, fact sheets, large format posters, event signage and infographics were also developed.