The City of Fresno developed a solid public understanding of the synergy between water resource challenges and needs, and the often-resulting need for infrastructure investment. However, this was not achieved without substantial controversy and opposition. In 2014, an approved four-year rate increase was rescinded and an in-process water infrastructure capital improvement program was stalled. Despite having received approval for both efforts in 2013, it became clear to City leadership that community members did not feel informed or involved in the decisions and did not trust the City’s transparency or expertise. The result was a citizen-led signature drive to place a measure on the ballot to cancel the program. Committing to do things differently, the City agreed to temporarily stop the half-billion-dollar CIP program, and launch a robust and transparent community education and involvement program to share information and invite community input in an unprecedented way.
For more than five years, the K&A creative team served as the main graphic design team for the Recharge Fresno program. Our team created the Recharge Fresno logo and brand that was used for all project collateral materials. Other work included developing a branded project website, designing countless flyers, fact sheets, door hangers and other print notices to keep stakeholders apprised of current construction activities impacting their neighborhood, project signage and posters, infographics, and more. The dedicated project brand was a vital component of the project, allowing K&A communications staff and the City of Fresno to clearly communicate about the project with a consistent look and feel that the community recognized.