SCVWD Recycled Water Communication Program

About This Project

The Santa Clara Valley Water District took action to expand their use of recycled water, as one component of a process to produce a safe and reliable water supply. The first step in this process is blending purified water from the Silicon Valley Advanced Water Purification Center (Purification Center) with recycled water from the San Jose/Santa Clara Water Pollution Control Plant to improve the quality of the region’s recycled water supply and increase recycled water use. The Purification Center currently produces over 8 million gallons of purified water per day. Current plans call for purified water to be used to replenish groundwater supplies, increasing the amount of local potable water supplies in the Santa Clara Valley Water District’s service area.

K&A developed and implemented a multi-year research-based communication program to inform the Santa Clara Valley Water District’s customers, elected officials, retailers and the media about the recycled water program’s expansion efforts. For a period of five years, K&A had two on-site communication specialists supporting the program.