The VTA BART Silicon Valley Extension is a highly impactful extension of an electric, third-rail commuter train line through residential, commercial and industrial locations spanning three cities. Since the BART system is a closed, grade-separated system, it requires that the track alignment go above or below other modes of transportation. Work includes the excavation of roadways and sidewalks along the 10-mile project corridor beginning at the future Warm Springs Station in Fremont and proceeding alongside the Union Pacific Railroad (UPRR), extending south into Santa Clara County, with stations in Milpitas, San Jose and Santa Clara. It is imperative for project success that businesses, residents, commuters, city officials and other constituents are aware of the scope, duration and schedule of operation before they begin to avoid public outrage and disruption of work.
K&A developed and implemented a grassroots, bottom-up approach to achieving strategic public engagement objectives as part of the project. This required market research to understand the unique needs of each stakeholder and developing communication plans tailored for those needs. K&A also deployed a robust internal communication process to ensure all relevant technical data and project scopes were accounted for inside campaign messaging.