Mid-Coast Trolley Project

San Diego Association of Governments

About This Project

As part of the 11-mile extension of San Diego’s trolley network through several coastal communities that will extend Trolley service from the Old Town Transit Center to the University City Community, K&A coordinated public outreach and engagement to residents and businesses impacted by the relocation of existing utility infrastructure and new trolley infrastructure. With necessary water service interruptions, freeway closures, traffic controls, nighttime work hours and construction noise as part of the process, K&A designed a robust program to clearly communicate with affected residents and businesses while facilitating dialogue about construction timelines and quality of life concerns.

The K&A team maintains a steady flow of information so impacted residents have clear expectations for work in their area. K&A has engaged the affected communities at multiple degrees of intimacy—from high level project coverage to face-to-face dialogue and has garnered community buy-in for the project. By keeping local interests engaged and informed, K&A promotes a streamlined workflow while avoiding complaints from unexpected inconveniences and minimizing negative community reaction as part of the Mid-Coast Trolley Project.

Community Outreach / Public Participation, Construction Relations, Print Collateral, Transportation