Katz & Associates Aims to Educate in Time of California Water Crisis

By Jennifer Lemos

The current state of water crisis in California has created a high-priority dialogue surrounding the need for water conservation and alternative water supply methods. Katz & Associates’ core practice in water issues and stakeholder outreach allows our practitioners to serve not only as a resource but also as an expert for clients. One such client – the Sacramento Suburban Water District (SSWD) – is supported by our Roseville office, where we help the agency communicate the importance of conserving water to residents within the district.

SSWD declared a modified Stage 2 water warning in February, which asked its customers to voluntarily reduce their water consumption by 20 percent. Months ahead of this decision, Katz & Associates worked with SSWD management to develop an all-encompassing communications plan, which involved media relations, crisis communications, stakeholder outreach and social media development.

The conservation message extended to another K&A client, the Sacramento Metropolitan Air Quality Management District (AQMD). They brought our attention to how the drought affects air quality—the creation of new wells and the necessity of using more pumps to extract water leads to an increase in emissions and pollution, due to more trucks having to transport water. With this new understanding, our staff promptly modified the AQMD Facebook and Twitter content to include drought-related messaging.

While each client has different communication needs, our firm consistently develops creative solutions and strategies that can be employed across a variety of campaigns – educating the public on the far-reaching environmental impacts of water conservation is a prime example!

To view the Sacramento Suburban Water District’s most recent publications and news releases, visit www.sswd.org and select the “Publications” tab. You can also learn more about AQMD’s efforts at www.twitter.com/AQMD and www.facebook.com/scooterthesparetheairdog.